Wednesday, April 27, 2011

Zynga Pulls The Plug


So...unless you've been living under a rock for the last few hours, Zynga recently announced that certain sheep/pig patterns and attributes, originally released by "hackers" (pause for dramatic effect and/or snickering), would be discontinued until Zynga decides to release those patterns and attributes in the normal course of gameplay.


The hue and cry from across the land has already taken place.  Fan sites and the usual FarmVille pundits have already taken their position on this decision by Zynga.  Causes have been created and are circulating more widely than ever before.



Of course, this was all expected.
  • I expected Zynga to make this move sooner or later.
  • I expected people to be upset.
  • I expected the signs, the causes, the disappointment.
What I didn't expect was the overall tone of the reaction by most players, and my own disappointment.

I'm not disappointed by Zynga's actions. I'm disappointed that they were necessary.

This is just another result of the 'hacking' of the game that takes place on a daily basis. Very little of this is true hacking, mind you.  Most folks are just following published instructions which, somewhere down the line, were actually developed by the true hackers, although any manipulation of the game code or interaction with the game servers outside of the game could properly be considered hacking.  Given that, you've got the "hackers" to thank for:
  • Not being able to place eggs or mystery boxes/gifts on your farm.  This was discontinued as a direct result of an attempt by Zynga to block certain hacks.
  • The collection limits and (formerly) the throttle.  Yes, using a snag bar or any other automated collection device is considered 'hacking' in this context.
  • The lag and slowness of your game in general.  There's an awful lot of 'anti-hacking' code, traps and everything else that has to travel down your pipeline, and it all contributes to slowing your game.
Ironically, Zynga can thank these enterprising folks for the sheer magnitude of popularity that both sheep and pig breeding have enjoyed: left to Zynga's timetable, we'd probably all still be making sheep and pigs that look like mud.

In addition to enforcing their own Terms of Service, Zynga undoubtedly took this step to also protect their own Intellectual Property Rights.

I've seen some of the sheep and pigs that have surfaced as a result of these hacks, and the result has been many critters out there with graphic qualities that look as if they were created by a monkey with one of those big, fat preschool crayons.  It's well within Zynga's rights to have high quality graphic elements in the game of which they can be proud...and some of the 'created' critters I've seen don't qualify.




I'm disappointed that many are now acting like petulant children.

Despite Zynga's very clear wording to the contrary, it's amazing to see so many people who have gone on the defensive with the same ridiculous mantra, "But I've done nothing wrong!".  I often wonder about those whose initial reaction comes out like this when nobody accused them directly of doing anything wrong. Conscience?

So many are already threatening to quit (go ahead - there are millions of folks who will be on their farms tomorrow) and making ultimatums, literally acting like a 3 year old whose mommy has decided that they've had enough candy for the day.

The ones I see whining the loudest also generally seem to be the ones who create the most sheep and pigs - constantly asking for bottles and potions...and yet we all see very few lambs or piglets being shared.  It's the same people who hit the latest critters or trees and run with them full blast for an hour and then complain about how boring the game is.  We're ALL better off without this type of game pariah.

If you've ever read anything else on this blog, you know that I'm the first one to stand up for dissent and to disagree with Zynga's actions on many, many issues.  Stomping off like a little brat isn't the way to accomplish anything.
I'm disappointed that so many people seem to have lost their basic sense of right and wrong.

Maybe that's just a further expansion of the in-vogue sense of entitlement that's become so popular in the United States the last several years.  It's entirely possible.

If you go out to eat at a restaurant somewhere, and the waitress forgets to charge you for those awesome JalapeƱo Poppers you had before dinner, do you really expect to get them for free again the next time you go? Seriousy?

When I was growing up, a kid in our neighborhood named Gordon had the absolute best kickball known to man.  We used to play for hours and hours, but we all recognized one basic fact:  It was Gordon's ball, so we played by Gordon's rules.


If you didn't like his rules, you didn't play.  It didn't matter whether you brought snacks for everyone, or made the bases, or even if we were playing in your yard.  It was Gordon's ball, and on several occasions when people felt like rebelling a little bit, Gordon would get ticked off and take his ball home, leaving the rest of us to stand around staring at each other and wondering what we'd get into next.


The few times that rebellion surfaced was because Gordon had a habit of changing the rules in the middle of the game, or simply making them up as he went along.  It wasn't fair and nobody liked it, but hey, it was Gordon's ball.  Gordon seldom explained the rules to us beforehand.

Zynga, on the other hand, has done exactly that.  It's located in a seldom-read document called their Terms of Service.  Written by lawyers (and not players, obviously), among the mumbo-jumbo which is the dark and sullied legacy of the legal profession, is a section which clearly says, in effect, "It's our ball.  Play by these rules or don't play".  One of those rules clearly states that you can't manipulate the game code to get what you want, and in the case of the flamboyant sheep and pigs, that's precisely what  was done.

The 'penalties' that were implemented were both just and fair:

  • Those who played with the code now have a lovely set of boring sheep.
  • Those who adopted 'cool' sheep still have them.  Zynga would have been perfectly justified in removing these, but they realized that most people just clicked to adopt something neat, and right now they still have it.
  • The 'cool' sheep (and pigs) will no longer breed 'cool' ones, at least for now.  
Many of us were able to collect a few interesting, colorful critters while this exploit was active, and Zynga let us keep them despite it being perfectly appropriate for them to have turned them all stark white or removed them.

For better or for worse, Zynga will release them again as they see fit and on their own terms...because it's their kickball, just as it should be.

6 comments:

  1. I really enjoyed reading this

    Tony
    www.thebulldogestate.com

    ReplyDelete
  2. I agree that Zynga has a right to police the illegal activity, but what about the honest players whose legitimately gained (bought or bred on their own farm as a result of FV Cash purchased Rams and Ewes, and/or Breeding those through completing missions)who are now getting White sheep and plain piggy-pink pigs? I never got any from the feed. I bred my own. This morning two of my sheep and a pig came out 'default' color with no patterns even though the 'parents' were legit. This is why such a hue and cry - at least from the vast majority. I personally hate hackers and am glad they plugged the 'hole', but hate Zynga for punishing EVERYONE with 'default' offspring with even legit parents.

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  3. Since you knew all of this would happen, why don't you mention in your blog about zynga's statement last week that the "hacked" sheep would be ok and not cause any problems? The fact that they stated last week and then made all of these changes yesterday do leave room for people to be unhappy-as you seem to have left out. In fact, some people I know were reassured from the statements made last week, and so they started actively participating in the sheep breeding, and also purchased sheep and supplies with farmcash-shouldn't they be allowed to be upset?

    And since you can "see all" and expected all of this to happen, maybe you should have let zynga know that they seem to have re-written the codes on the breeding sheep available in the market wrong-they are all breeding white. And since you give the impression that you are so intelligent, why didn't you warn everyone about that?

    You have a poster on the Zynga forums to thank for me even reading your blog at all, they posted a link to it claiming this was "well written and informative", I thought I would learn something here, not just be subjected to your belief in your intelligence. And wow, you seem to like to put people down! Not very subjective writing at all!

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  4. Your analogy is cute. But FV is a business. A lot of money is spent by players in this game, not to mention the money paid to Zynga by sponsors. And there are other kids in the neighborhood with kickballs.

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  5. @ kaloesche:

    Where did Zynga say that the 'hacked' sheep would not cause any problems? I'm having a tough time tracking down that specific post. It's not like Zynga's never posted incorrect information before, right?

    Sure, folks are unhappy, and there's no doubt that it's understandable. There's just a huge difference in how some choose to deal with that emotion, and that's clearly what the commentary was targeting.

    Zynga has, in some aspects, been spot-on in their handling of the sheep debacle, but in other aspects they've mangled it badly. Only time will tell if they eventually get it right, but it seems their trend is now to listen to their players and act on it appropriately. That's one area where there's been a serious improvement in their approach since last year. Perhaps they'll get this right, too, and it's certain to not be fast enough for everyone, but it remains what it is: theirs to mangle if they want.

    I don't have to be Miss Cleo to say that I saw this coming. After playing this game for the last 17 months, I've found both player reaction and Zynga execution on certain game aspects to be quite predictable. Given the patterns we've all been witness to during the life cycle of this game, I might wonder how anyone didn't see it coming.

    I'm not here to warn - the mission here is to inform and entertain. If you got neither from your visit, I'll happily refund your ticket price. ;-)

    I'd thank the poster in the Zynga forums, but I do try to stay out of there as much as possible. Sadly that place is often times a cesspool of the whiny and disenfranchised player, and it's just not a happy place to be most of the time. If the Focused Farmers Group wasn't hosted there, I'd avoid it altogether. Just mentioning it makes me feel as if I need a shower and a delousing treatment.

    Thanks for your comments. Intelligent discourse is good for the soul.

    ReplyDelete

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